IÖGO NANÖ BUBBLES [Case Study]
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Client
Lactalis Canada
Agency
Shikatani Lacroix Design
Motion Designer
Abigail Robb
Designer
Gary Oakley
PROCESS
The final animation I created uses the letter “i” as a metaphor for a person who is shy, hidden, but slowly gaining confidence to step into the open. The “i” hides behind the “H,” representing a shy or unseen individual, then cautiously peeks out, taking its first step toward visibility.
FINAL
The final animation I created uses the letter “i” as a metaphor for a person who is shy, hidden, but slowly gaining confidence to step into the open. The “i” hides behind the “H,” representing a shy or unseen individual, then cautiously peeks out, taking its first step toward visibility.
It emerges fully, claiming its place to symbolize confidence and recognition, then transforms into the dot, rising above the “H” and “D” using negative space to remain present, suggesting growth and adaptability. Finally, the dot falls and the cycle restarts.
