HIDE AGENCY
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Industry
Food & Beverage Industry
Role
Graphic Designer
Services
Branding, Packaging Design, Editorial Design, Logo Animation
Tools
Adobe InDesign, Adobe Illustrator, Adobe After Effects
WHAT IS CHOPP
Chopp is a convenient meal kit brand that provides pre-measured ingredients and easy-to-follow recipes, making home cooking faster and more accessible. Designed for busy lifestyles, it helps reduce the stress of planning and grocery shopping while still delivering affordable, home-style meals.
THE FINAL
For Chopp, I created a complete brand system, including the logo and logo animation, packaging for pre-measured ingredient boxes and beverages, and the subscription box experience. This included designing recipe cards, a cookbook, and a digital landing page to showcase recipes online.
